Branding
Brand Strategy
Crafting a brand strategy plays an instrumental role in creating a perfect business mix. A robust strategy makes your brand stand the test of time. Honestly, the brewing starts with a brand strategy and includes the following:
- Brand Audit
- Competitor analysis
- STP (segmentation, targeting, and positioning)
- Brand persona development
- Consumer behavior research
Brand Creatives
Brand creatives decide the face value of your brand. Your consumers remember you because of this side of your brand, visible to them in the form of the brand name, logo, visual language, communication, and much more.
- Brand name and logo
- Brand identity
- Brand collaterals
- Brand guidelines
- Photography
- Brand launch campaign
Brand Experience
The last ingredient in the branding mix is the experience that you pass on to your consumers. Brand experience is how your audience feels when engaging or interacting with your brand.
It consists of every aspect of the way consumers experience your brand. From the packaging, brand voice, brand identity and brand image to the environmental graphics, all the points in which the consumer interacts with the brand are harmonious with the overall brand experience
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