For many businesses, “Branding” often begins and ends with a logo. A logo is important — it creates recognition and gives a business a symbol to stand by. But branding is far more than a graphic mark. It is the full identity of your business and the lasting impression you leave with customers. At BrandXpresso, we believe branding is not just what people see; it’s what they feel and experience when they interact with your business. Here’s why branding is much more than a logo.

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